With over 25 years of experience across clinical, consulting, and strategic roles, I’ve seen the healthcare data landscape from every angle—provider, supplier, and strategist. One constant theme has emerged: there’s no shortage of data—but insight is another story.
Across the healthcare ecosystem, teams often rely on disparate datasets—sales, clinical, claims, patient satisfaction, contracting—but few have the tools or perspective to integrate them. When data remains siloed, teams are left with fragmented perspectives and overlooked opportunities.
True strategic value lies in what I call connected insight—the ability to link disparate data sources and generate commercial insights that wouldn’t be visible otherwise. Like a Rubik’s Cube, each side reveals part of the picture, but true clarity comes from seeing how all of the sides fit together.
At S2N Health, my perspective on data has evolved. Collaborating with MedTech strategy experts and leveraging our RepSignal® platform, I’ve witnessed the immense value that arises when market intelligence is seamlessly integrated with accurate and relevant data to uncover powerful insights.
S2N doesn’t just load customers with more data—we bridge the gaps, turning scattered information into a clear, actionable signal. Our mission is to cut through the noise of fragmented data and uncover the insights that truly matter.
Case in Point: Turning Overstock into Opportunity with Connected Insights
A major MedTech client recently approached us with an expensive challenge: product overstock caused by contracting issues and underutilization in one of two clinical indications. By combining their sales data with our proprietary market intelligence, we pinpointed accounts where the underutilized indication held strong upside potential— specifically in locations where inventory was already available on the shelf.
The result? A targeted campaign handed directly to the field team, aligning marketing goals with on-the-ground sales action, minimizing waste, and maximizing impact.
This is the power of connected insights— where market data meets internal field intelligence. It’s the seamless integration of both into the CRM, presented in a way that drives strategy from leadership all the way to the last mile.
Transforming Insights into Commercial Impact
By leveraging connected insights, we help MedTech organizations bridge the gap between strategy and execution, unlocking opportunities for growth and efficiency. We transform data into actionable intelligence so that reps can operate with clarity and purpose, ensuring that efforts are not just aligned but optimized for success. This approach not only enhances performance but also fosters a culture driven by informed decision-making and measurable results.
By Amy Brouhle
VP of Strategic Business Development
Book a demo with our VP of Sales, Katie Grimm, to learn more today
