Today’s MedTech commercial teams don’t suffer from a lack of data—they’re often overwhelmed by it. From procedure volumes and referral patterns to sales history and market trends, the challenge isn’t finding data—it’s knowing how to use it. Without a focused approach to HCP targeting, even the most experienced field reps may waste time on low-impact leads while missing out on high-value opportunities right in front of them.
That’s where S2N Health comes in. By combining our RepSignal® intelligence platform with Precision Lead Scoring, we help medical device companies turn fragmented data into a powerful, data-driven marketing engine—empowering sales teams to act faster, smarter, and with precision.
A Tailored Approach to Healthcare Targeting
No two MedTech companies define “high-priority leads” the same way. Your healthcare targeting strategy should reflect your unique value proposition, current market position, and commercial objectives—not a generic model pulled from someone else’s playbook.
Let’s take a real-world example: a company launching a novel heart failure intervention. Their ideal referrers share a unique combination of characteristics:
- A high volume of relevant heart failure patients
- A demonstrated openness to adopting innovative therapies
- Favorable reimbursement dynamics
- Strong relationships with clinical champions
- Practice settings aligned with the procedure’s delivery model
Using this specific targeting framework, S2N Health’s medical device consulting team developed a Precision Lead Scoring model tailored to this client’s needs. Our proprietary scoring algorithm—built on insights from the RepSignal® platform—ranks leads based on strategic fit and potential impact, then delivers those scores directly into the company’s Salesforce CRM.
The result? A unified, data-driven marketing strategy that guides the entire commercial team—marketing, leadership, and field reps—toward the right HCPs at the right time.
How Precision Lead Scoring Supports Your ABM Campaign
Whether you’re running an ABM campaign or building your sales playbook, Precision Lead Scoring delivers key advantages by aligning your team around the same data-driven priorities:
Step 1: Define What Drives Opportunity
We work with your commercial team to identify key attributes for your medical sales strategy—based on your product, market position, and revenue goals.
Step 2: Build a Custom Scoring Model
Our analysts use advanced data modeling to build a lead scoring system specific to your company. No generic metrics—just targeted insights that align with your med device sales goals.
Step 3: Deliver Actionable Intelligence
Your personalized lead scores are embedded in RepSignal®, accessible directly in Salesforce. No separate platforms or complex workflows—just simple, intuitive prioritization that supports account-based marketing (ABM) and drives results.
Why Precision Lead Scoring Is a Must for ABM Platforms and Medical Device Sales
As ABM platforms gain traction in MedTech, Precision Lead Scoring becomes a critical tool for successful execution. It ensures every touchpoint is intentional, every message is relevant, and every rep is empowered to make smarter decisions.
With Precision Lead Scoring, your team benefits from:
- Consistent HCP prioritization across sales territories
- Visibility into why specific accounts matter
- Higher adoption of ABM campaign strategies in the field
- Seamless CRM integration for operational efficiency
- Improved ROI in both med device sales and marketing campaigns
Strategy to Action: A Full-Funnel Solution
At S2N Health, we don’t just hand you a score—we support your commercial transformation from strategy to execution. With our deep expertise in medical device consulting, healthcare targeting, and sales enablement, we help your organization scale smarter.
From identifying untapped opportunities to optimizing your medical sales process, Precision Lead Scoring helps ensure your team is always aligned, efficient, and driving meaningful growth.
Let’s Talk Precision
If you’re ready to transform the way your team targets, engages, and closes high-value HCPs, let’s connect. Precision Lead Scoring is more than a data model—it’s a smarter way to approach medical device sales in a complex and competitive landscape.
Fill out the form below to see how we can help your next ABM campaign outperform the rest.
