Challenge
Rapid market adoption of breast imaging technology by healthcare providers was critical to revolutionize cancer screening in dense breast tissue and improve patient outcomes.
Solution
To achieve early market success, the company partnered with S2N Health to target high-value prospects and effectively demonstrate the value proposition of the new technology to potential customers.
- Leveraging Data For Targeted Outreach: S2N Health deployed RepSignal, providing the company with detailed insights into key accounts and physicians to prioritize high-value targets most likely to benefit from the new technology.
- Seamless CRM Integration: RepSignal was seamlessly integrated with the company’s Salesforce.com CRM platform. This integration ensured that sales representatives had access to the most up-to-date customer information and insights within their existing workflow.
- Pre-Populating Sales Opportunities: S2N Health also pre-populated high-value sales opportunities within Salesforce.com. This provided sales teams with a clear path to pursue the most promising leads and streamlined the capital equipment sales process.
Immediately, we've been looking at our strategy in a different way. We have a clear vision of who we need to target and how.
—Commercial Director
Impact
This case study demonstrates the power of data-driven sales and marketing strategies and accelerating the adoption of innovative medical technologies. By partnering with S2N Health, the medtech innovator was able to supercharge early market success, increase focus and productivity, and improve customer engagement.
