CHALLENGE
To strategically position their venous stent innovation in the market, they needed to identify key physician champions and understand current treatment challenges within the broader field of vascular disease.
SOLUTION
To achieve these objectives, the company implemented a multidimensional approach:
- Market Research & Analytics: Comprehensive market research provided insights into the current treatment landscape, unmet needs, and future growth potential of the venous stent market.
- Segmentation & Modeling: Advanced analytics were used to segment the market based on key factors such as patient demographics, hospital types, and physician profiles. This segmentation helped identify high-value target markets.
- RepSignal Insights: RepSignal provided in-depth information about physician prescribing patterns, clinical trial participation, and research focus areas. This data allowed the company to identify KOLs and early adopters with a strong interest in venous disease treatment innovation.
- Territory Mapping: Leveraging the combined insights from market research, analytics, and RepSignal, the company created a strategic initial territory map for their pre-commercial launch phase.
IMPACT
Leveraging RepSignal data, the company identified key early adopters and secured a strategic pre-commercial acquisition by a major player, accelerating market entry and reducing launch risk.
